Pete O’Keeffe, along with his wife Janelle, helps business owners become successful leaders in their business and in their community. He teaches C.E.O.’s and Managers how to lead, so they have a more productive and engaged team; so that as a Leader, they have more FREEDOM, more CHOICES, more TIME and earn more MONEY.


His mentoring skills are underpinned by his 22 years as a high-ranking Police & Army Officer, (and rugby referee) and 23 years running multiple businesses and training and mentoring business owners.

Pete visits with Mitch from his home in London. Originally from New Zealand, Pete has helped improve the performance of entrepreneurs and industry leaders throughout the world.  You can also watch their discussion on video by visiting our YouTube Channel.


Not many people know but:

Pete has had his pilots’ license since 1979, which includes an aerobatic rating, and is am rated on all single engine aircraft

He once ran himself so hard in an ultra-marathon, that he ran himself into the ground literally, and ended up in hospital in intensive care for 5 days

Pete has been involved in 4 major crashes that should have ended his life.  Once in a Police car at 80mph, once on his motorbike at 60mph, once running the ultra-marathon at 5mph, and once in a jetboat on a braided river hitting a bank at 25mph.

Since then Pete has decided to run multiple businesses and mentor business owners as a quieter option!

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